Pre-Roll Advertising: Does it Work?

Pre-Roll Advertising: Does it Work? We’ve all heard of pre-roll advertising by now, and chances are we see several of these commercials every day. Pre-roll ads, for those who don’t know, are the short commercial videos that play before regular content on most major video hosting site, like YouTube. And for those on the fence about trying it: yes, it works. Here’s why…

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Twitter: Animation Marketing’s New Best Friend

Twitter: Animation Marketing’s New Best Friend The explosion of content marketing has placed many new mediums into the toolboxes of digital marketers. We all know about Twitter, Facebook, and MySpace (just kidding), but how do we make those platforms work for us? Content marketing is a great tie in with social media, and what better way to tie the two than through animation videos?

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What is Pre-Roll Advertising?

What is Pre-Roll Advertising? You may not know the terminology, but you’ve certainly seen pre-roll advertising if you’ve watched videos online before. “Pre-roll advertising” refers to the short commercial videos that play before much of the video content found on sites like YouTube. Sometimes, users are able to skip the ads after a few seconds, but some are shown in their entirety before a video can be played. With web users watching more and more videos, pre-roll advertising is a great opportunity for your company to use product videos in high-profile areas on the web.

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Why is Animation So Good For Marketers?

Why is Animation So Good For Marketers? If you’re not at least thinking about using animation marketing to help promote your business, start thinking now. Using the latest tools like Animation WRX, marketers are ditching the traditional video promotion model and moving into high-ROI video marketing. Why does animation marketing work so well? I’ll explain.

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Animation + Email: Marketing’s New Magic Bullet

Animation + Email: Marketing’s New Magic Bullet If you’ve spent any time in the digital marketing world, you know that email forms the backbone of most major marketing campaigns. And for good reason – email reaches nearly every adult in the United States with personal, targeted content throughout the day. And users are used to this content, opting into any number of email lists that deliver information to their accounts on a frequent basis. If you’re reading this, there’s a good chance you’re doing email marketing too. There’s also a good chance that your campaigns could use some fres

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Is Animation Marketing Just a Load of Hype?

Is Animation Marketing Just a Load of Hype? With all the talk about content marketing over the last few years, it’s only natural that many marketers have grown skeptical of all the latest “gimmicks.” We all know that producing quality content is a great marketing strategy, but many of us are skeptical of focusing on newer forms of media like infographics or animation videos. Sticking to blog posts and articles seems like the safe bet, right? Wrong. Never go all-in on a new media source, but trying it out to keep your content fresh and varied is always a good idea. Remember, web users ar

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How to Produce Killer Whiteboard Animation

How to Produce Killer Whiteboard Animation Explainer videos are all over the place these days. Instead of spending a fortune making live-action videos, companies are increasingly using whiteboard or cartoon videos to explain their products and services. Each is an easy way to convey information in an easily-digestible format, all while saving your firm time and money. So how to do it? Here are a few tips to get you on the way to a killer animated presentation…

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How to Get the Best from Pre-Roll Advertising

How to Get the Best from Pre-Roll Advertising Pre-roll advertising is a new and exciting way to market your company through video content. TV ads used to be the only way to market video content, and video is both expensive to produce and to get on TV. With the explosion in popularity of online video websites like YouTube, however, video marketers now have unique opportunities for distributing video content across the web. Here are a few tips…

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8 tips to Get Better Results from Your Animation Marketing

8 tips to Get Better Results from Your Animation Marketing Animation marketing is one of the latest additions to the digital marketer’s toolbox. Video has long been one of the best ways to promote products (think TV ads), but today’s content marketing landscape has made finding more efficient ways to make videos a top priority. Enter online animation videos. If you haven’t started one of these campaigns yet, go read one of our other articles on the subject. But if you’ve already started a campaign and are having mixed results, this article is for you. Here are 8 ways to get better results from your

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How Animation Can Supercharge Your Content Marketing

How Animation Can Supercharge Your Content Marketing If you’ve spent much time in the digital marketing world, you know by now that content marketing has reached a fever pitch. Blog posts, infographics, and videos are popping up all over the place to help promote content, and rightfully so, since great content can build interest in your brand and drive traffic to your web properties without a huge investment in traditional advertising. So how does video animation for business fit into all of this?

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A Guide to Making Animation Marketing Demos

A Guide to Making Animation Marketing Demos With video marketing growing more and more popular every year, it’s time to rethink the best options for promoting your company or products through video. We all know that pre-roll advertising, viral videos, and video-integrated banner ads can contribute to our campaigns, but what kinds of videos should we focus on? There is a need for 15 to 30-second tv-style commercials, but other types of videos can be even better. Enter the explainer video…

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8 Myths About Animation Marketing

8 Myths About Animation Marketing Content marketing is the undisputed king of today’s digital marketing world. In addition to the millions of infographics, blog posts, and articles out there, online animated videos are an excellent way to bring engaged users to your website and promote your products and services. But as with any new field, misconceptions abound. Here are 8 common errors…

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5 Great Reasons to Use Animation Marketing

5 Great Reasons to Use Animation Marketing Animation marketing has exploded onto the scene in the past few years. With the falling emphasis on traditional audio/visual marketing platforms like TV and radio, animation marketing has filled the void. Opportunities for animation marketing are everywhere online – from 2D animation presentations to full 3D animation video advertisements. Here are 5 reasons why you should use it…

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4 Reasons You Need Animation Marketing

4 Reasons You Need Animation Marketing I read a lot of marketing articles and I like to think that I’m pretty well-informed on all the latest goings-on in the digital marketing world. And if there’s one thing I keep coming across and that all my clients are asking about, it’s animated videos and technologies like Animation WRX. If you haven’t been reading as much as I have, here’s an update: video animation is an efficient and highly effective mode of content marketing that you should be doing. Here are 4 reasons why…

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5 Great Reasons to Get an Explainer Video

5 Great Reasons to Get an Explainer Video Have you been putting off adding video to your website? If you have, then you probably have your reasons, but you need to understand that adding video is a powerful sales tool that can increase exposure to your business and skyrocket your sales. Here are five great reasons to get an explainer video…

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9 Great Alternative Uses for Your Business Animation

9 Great Alternative Uses for Your Business Animation The creation of animated presentations for your business is an investment in your business which can be fairly expensive. Professional companies that create videos for websites can charge a handsome sum to complete those videos, but rest assured you will be making a worthwhile investment in these types of items for your business. One really great reason that this investment is worthwhile is because you can use videos in a lot of different ways. Here are nine great alternative uses for your businesses’ animation videos…

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Explainer Videos: The New Elevator Pitch

Explainer Videos: The New Elevator Pitch If you had to deliver a message to someone in two minutes or less, what would you say to make them understand your message? This is what is known as an “elevator pitch” because it is legendary that people often ride the elevator with a superior that they work with and this is when that superior is a “captive audience”. It is at that point that the employee pitches an idea to the superior and then the superior tells them it is a great idea and they want to hear more (in a perfect world). It has been said that video presentations are the ne

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How the Right Animated Video Company Can Get You More Conversions

How the Right Animated Video Company Can Get You More Conversions Once you make the decision to go ahead and have product videos created for your website, the next logical step is to find a professional video company to create the videos for you. At first, this may sound like a very expensive endeavour, but if you have a look around at other websites that have videos on their landing pages, you will realize that it is a necessity. If your competitor has professional videos and you do not, then you are going to be passed over for your competition. Choosing the right animated video company can get you more conver

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How to Create a Killer Animated Explainer Video

How to Create a Killer Animated Explainer Video If you are thinking about creating animated videos for business, then you are not alone. Most websites that you land on seem to have some kind of catchy video located on their main landing page that grabs your attention and pulls you in for a few moments. This kind of video can mean the difference between landing a customer to make a sale and having people leave your page because they cannot find what they are looking for.

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How to Make an Explainer Video (It’s Easier Than You Think)

How to Make an Explainer Video (It’s Easier Than You Think) What does your competition have that you do not have? If you are not looking at competitor’s websites to see what they are doing, then you are truly missing out on an important aspect of your own market research. If you look at most websites these days, they have what is called an explainer video. These videos are posted in a prominent location on a landing page, and they do what they say, that is, they “explain” something to your visitors. Whether it be a product explanation or a description of how your business can help a visitor, it is

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So You’re Getting an Explainer Video…What Should it be About?

So You’re Getting an Explainer Video…What Should it be About? So you’re getting an explainer video, that is really exciting… just one problem – what should it be about? Many businesses are finding out the true value of video and how it can attract traffic like a magnet. The problem is that the video needs to provide some good information and it needs to be entertaining too. Does this seem like too much to digest? Many people find that simply pinning down an idea to create a video about can be the most important part of creating a video.

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Why You Need an Explainer Video

Why You Need an Explainer Video Times are changing and so are the ways that people attract and retain visitors to their websites. You only get about 5 seconds to engage your visitors with your website content before they leave. Once they leave your site, they probably won’t return, especially if you do not have product videos on your site. Video is changing the face of the internet because it explains something while providing entertainment at the same time. Here are more reasons why you need to have videos on your site…

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What You can Learn from Dove’s ‘Real Beauty’ Viral Video

What You can Learn from Dove’s ‘Real Beauty’ Viral Video  When creating a marketing video it pays to learn from both the mistakes and successes of other businesses, large or small. One such success story that comes to mind is a video created by one of the world’s most popular beauty products company – Dove. Dove created a video titled “Dove’s Real Beauty Sketches” which went viral taking a mere 10 days to get more than 27 million views. Here are some of the takeaway points from the Dove “Real Beauty” video.

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Why Making Funny Videos is Serious Business

Why Making Funny Videos is Serious Business There are people who never watch online explainer videos because they find them boring. These people are justified in their opinion as there are a few explainer videos that truly are boring. The truth is that explainer videos need not be boring. Here are some great tips that you can use to make your explainer videos fun and useful at the same time...

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How to Make a Brilliant Explainer Video

How to Make a Brilliant Explainer Video A great way to engage your audience and get them to become familiar with your business is by creating an explainer video. If you are thinking about investing in this for your business or product, then go for it as it could be one of the best business decisions that you could ever make. The challenge that you will face with your video is getting it right. However, the following tips will show you how to create a brilliant video.

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10 Steps to Video Marketing Success

10 Steps to Video Marketing Success Is your business benefiting from the advantages that video marketing has to offer? Or are you interested in using product videos to your advantage but don’t know where to start? Here are 10 steps to achieving video marketing success.

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6 Myths about Animated Explainer Videos

6 Myths about Animated Explainer Videos If you are not utilizing the power of animation videos for business to increase the visibility of your brand online and enhance your SEO efforts, then it is time to get started. This is because just about every business has a website and is working overtime to improve their search engine presence; however, not every business is trying to gain prominence on YouTube.

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5 Ways to Ruin Your Next Explainer Video

5 Ways to Ruin Your Next Explainer Video The benefits of having a well put together and well produced explainer video cannot be understated. However, when they are incorrectly done, the disadvantages can outweigh any benefits that your company could have gained from it. Here are the 5 most common mistakes to avoid when creating your next video, whether it is a 3d animation, explainer video or otherwise.

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4 Signs Your Business Needs an Explainer Video

4 Signs Your Business Needs an Explainer Video Having explainer videos can significantly benefit your business. Before we explore the signs that suggest your business needs one however, we must first understand exactly what we’re talking about...

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3 Things NOT To Do With Your Next Explainer Video

3 Things NOT To Do With Your Next Explainer Video  When it comes to content marketing, there are many tactics and mediums that allow marketers to engage and communicate with their customers. One of the best ways to do this is by using something called an Explainer Video. This type of video is one that basically shows your customers and/or potential customers product demos, and quick company overviews. To take this a step further these videos allows companies to create something that customers can easily understand, remember and share.

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8 More Unexpected Ways to Use Explainer Videos

8 More Unexpected Ways to Use Explainer Videos Many businesses are getting on board with video because it is an excellent way to increase traffic to their website. It also speaks directly to customers in the first person and helps to engage with a brand in a way few other mediums can offer. When most people think about an explainer video, they only think about it in the context of making sales or attracting traffic, however, here are (at least) 8 more unexpected ways to use those videos…

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Amazing Explainer Video Statistics

Amazing Explainer Video Statistics If you have been putting off having an explainer video produced for your website, you may be being left in the dust by your competitors. It’s no secret that people love to watch good videos, and if you do not have one on your website, then you are missing out on a lot of benefits. If you are still sitting on the fence when it comes to videos, have a look at these amazing stats…

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Great Tips for Marketing Your Business with Video

Great Tips for Marketing Your Business with Video There are many ways to promote your webpage and if you ever stop working on that promotion or SEO, then your webpage will disappear into obscurity. These days, it has become extremely important for webpages to have some type of video content, for many reasons. The problem is, though, that most people get the production of their video wrong, a worse situation than having no video at all.

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How to Get the Best Results from Your Homepage Video

How to Get the Best Results from Your Homepage Video Your website can attract a lot of traffic if you are doing everything right, but it you are thinking about adding video presentations, then it can be a big investment. First of all, you are going to spend a lot of money and put a lot of effort into the videos that are produced, so you want to know that they are going to get the results that you want. Here are some tips to help you to ensure that you get the best results from your homepage video…

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How to Get the Most from Your Online Promo Video

How to Get the Most from Your Online Promo Video If you are thinking about an online video promotion, then you are definitely on the right track. You have probably already seen many of these fancy 3D animated videos in action on other websites and you want to know how you can get in on that action. It does take some planning before you jump into this kind of promotion with both feet.

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The Expert’s Guide to Creating Explainer Videos

The Expert’s Guide to Creating Explainer Videos If you are thinking about using animated videos for your website, it is a growing trend that is not showing any signs of slowing down. An animated video can engage people and capture their interest for a few short minutes while you deliver an important message regarding your site or your product. You have to ensure that the video is interesting or people will not sit through it and it will be a waste of your time and money. With that in mind, here is a short guide to creating an explainer video.

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Why Your Business Needs Animation

Why Your Business Needs Animation As your business grows, the methods that you use to promote it and the products that you carry should continually evolve. It is extremely important to be aware of the trends in advertising so that you can keep ahead of your competition, and if you’re not using some kind of animated presentation on your site, you may be missing the boat.

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What Your Explainer Video Script Should Say

What Your Explainer Video Script Should Say When you are ready to start production on animated videos for your website, then you probably have a plan in mind. You already know the general idea and direction that you want the video to follow, but what should your explainer video script say to your viewers?

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The Basics of Video SEO

The Basics of Video SEO Video SEO can play a pivotal role in an organisation’s overall online marketing efforts — but sadly with most businesses, it does not. Nonetheless, videos are slowly and gradually carving a niche as an integral part of SEO and often are considered as one of the most efficient ways to promote a website.

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To Host or to Post?

To Host or to Post? While creating and deploying a comprehensive video SEO strategy, most marketers eventually have to face a critical question: which is more efficient, to host or post videos?

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Video Marketing Strategy

Video Marketing Strategy No matter how awesome your video making skills are, they are of no practical value if you don’t have an effective mechanism to promote and market them. Video marketing can play a pivotal role in your overall marketing strategy and it is as essential as the production process itself, if not more. It’s not just a case of ensuring that your videos reach out to a wider audience, but you also need to take all possible measures to make them work in favour of your organisation’s growth. Admittedly accomplishing the same is not a cakewalk, but if you

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The Secret to SEO Optimised YouTube Descriptions

The Secret to SEO Optimised YouTube Descriptions Using animated explainer videos for your business can be a great way to attract new customers. And of course, by putting these videos on YouTube you can drastically increase your number of viewers. An even better way, however, of getting eyeballs on your marketing message is by targeting the description of the video for SEO, or Search Engine Optimization. There are a few secrets to effectively optimizing the descriptions of your videos so that they show up more frequently in search results, and you’ll learn some of them right now.

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The Key to Getting Your Message Across with Animation

The Key to Getting Your Message Across with Animation Utilizing animated videos for business can be a great way to grab the attention of potential customers. However, animated explainer videos that get results is as much of a science as it is an art. There are a few guidelines you can follow to ensure your animation is actually helping enhance the message you want to get across to your customers.

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Animation marketing 101

Animation marketing 101 While there are many reasons businesses have begun using animated explainer videos and other video animations on their websites, the one main reason is simple: animation works. Using animated videos for business is one of the most effective forms of marketing on the internet, so if you aren’t utilizing animation marketing techniques, you aren’t competing at a level you could be. This article will offer a brief introduction to animation marketing and what it can do for your business.

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Why Animation Works

Why Animation Works Using animated videos for business is becoming a very popular marketing technique, and with good cause. This article sheds some light on why animation works and what benefits you can gain from using it.

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Why Explainer Videos are the New Big Thing

Why Explainer Videos are the New Big Thing Using animated videos for business has become quite a popular practice in the marketing of businesses and the products and/or services they offer. And now one of the most popular formats is the explainer video, which often includes video animation for business purposes.

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Pushing Your Video to the Public

Pushing Your Video to the Public Animated videos for business stir up interest for you and your product. Take advantage of the internet and introduce yourself to the world through videos — they’re more appealing and dynamic than any brochure, flyer or poster. What’s more, video animation for business complements and enhance any online marketing campaign, allowing you to reach and engage a wider market.

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9 Steps to Optimizing Your Video for SEO

9 Steps to Optimizing Your Video for SEO Producing a good video takes a bit of time and sometimes a little effort. The real job begins however when it comes time to take it to your audience. The fact is there’s no shortage of great videos out there so it’s a good idea to use a few optimization principals to get eyes pointed at your hard work. Here’s how you do it.

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Key Elements of a Viral Video

Key Elements of a Viral Video Using animated videos for business purposes can be a great way to ignite the interest of potential customers. The best videos become viral, meaning one person sees it and shares it with their friends, and their friends share with their friends and before you know it everyone is talking about this video. Now just imagine if your business was responsible for the video...

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How to MakeYour (Uninteresting) Message Fun Using Animation

How to MakeYour (Uninteresting) Message Fun Using Animation Are you introducing your company to your target market? Are you launching a new product? Do you want an explainer video detailing the features of your product or service? Are you concerned that your target market may not pay attention to what you have to say? Then consider using animation videos for your business.

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7 Reasons Why You Should Use Animation Marketing

7 Reasons Why You Should Use Animation Marketing If graphics and illustrations are able to summarize a ton of data and information, animation videos for business are able to do it 10x better. Here are 7 reasons why you should be using animated videos in your online marketing.

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5 Reasons Why You Should Hire a Professional for Your Animation Marketing

5 Reasons Why You Should Hire a Professional for Your Animation Marketing Animation marketing is a great way to make your company stand out and be noticed. But even if you have a creative mind yourself, it is always best to hire a professional to create your animation marketing product. Here's why...

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Capturing Web Traffic with Animated Video

Capturing Web Traffic with Animated Video If you are looking to boost traffic and sales on your site, adding business video animation to your pages is one very good option to consider. Not only does animated video have the potential to increase traffic and search engine rankings, but good quality explainer videos have the potential to boost your dollars-and-cents sales.

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Defining ROI For Video Marketing

Defining ROI For Video Marketing For years marketing departments have struggled to establish accurate return on investment figures for their video marketing campaigns. It's not as hard as it may first appear however...

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7 Reasons Why Your Explainer Video Won’t Work

7 Reasons Why Your Explainer Video Won’t Work Producing an animated explainer video is not much different to producing a movie or a short film - where the emphasis has to be on the story, the script and the play.

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Product Video Marketing Why it's Necessary in Today's Market

Product Video Marketing Why it's Necessary in Today's Market Product videos significantly increase a viewer's likelihood of making a purchase. To be specific, studies show that they're 64% to 85% more likely, which means a product video is one of the most effective sales tactics in history. Why are people crazy for product videos, though? What pushes them over the edge?

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The Basics of Lead Generation

The Basics of Lead Generation Lead generation through animation is somewhat more complex than lead generation in general. Understanding the basic concept is important to success. This post focuses on the definition of lead generation, how it works, and the best strategies to use.

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How Effective is Video Marketing?

How Effective is Video Marketing? More than 80% of Internet users watch a video each day. In any given month, users watch at least 12 hours of Internet video on average. This is why video marketing is effective. It's the Internet version of putting a sign on a bench; people will notice because there's so many opportunities to do so. But what else makes video marketing effective?

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Communication Through Animation

Communication Through Animation Educational animations are growing in popularity. Studies show that animated educational videos can be a surprisingly effective learning method. What makes animation so effective, though? And why, under certain circumstances, is educational animation even less effective than traditional learning methods? Not surprisingly, a lot of this directly relates to advertising with animation, since it also relies on relaying information.

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How to Make an Animated Viral Video

How to Make an Animated Viral Video A viral video is a video that becomes popular on the Internet. Some videos are specifically designed to become viral, but no one can guarantee a video's popularity. In fact, viral videos are often created by accident; no one expects the content to generate millions of views within its first week. That said, it is possible to combine the common elements of the typical viral video in hopes of achieving an advertiser's dream.

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The Rebirth of Flash Animation

The Rebirth of Flash Animation Flash animation uses proprietary or other software to create animation that is then available in a particular format, usually a .swf file. Many consider the simplistic nature of the animation to be primitive and unrefined. However, it's hard to deny the popularity it has gained with television commercials, short films, and even television series.

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Animation Styles: An Overview of Techniques

Animation Styles: An Overview of Techniques Animation styles have evolved over the years. Wether a stick figure short film or a full-out animation extravaganza from Hollywood, the various styles of animation, used in the past and being used now to create the future, have been entertaining millions with their ability to capture the imagination and take it soaring to any place and any time the animator chooses. Though some styles are simplistic and may seem easy to achieve, all of them are tedious and extremely artistic endeavors that require a great deal of skill, time, attention and precision

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Why You Should Avoid Free Animation

Why You Should Avoid Free Animation When working on an advertising campaign, it may be tempting to go with amateur or free animation services to help control the overall cost of the project. However, this is probably not the route you want to take if you intend to have a professional look for your ad. More than a few users who have used free animation resources regret not spending a little extra on a reputed service provider, or even a professional contractor.

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Things to Know About Voice Acting

Things to Know About Voice Acting Voice acting is the art of using vocal abilities to deliver a thematic audio characteristic to a visual element. However, voice acting is seldom considered a serious pursuit. Most people think that it's the easiest and simplest part of any creative piece, but nothing could be further from the truth. There are several things to be learned along the way of an aspiring voice actor. Here are just a few of them:

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How Much Does Animation Cost?

How Much Does Animation Cost? The end result of animation is only what we see. When that work is done by a professional, it's made to look so easy that one might assume animation production is easy. Animation is not easy, and it's certainly not inexpensive. Often, a user will, understandably, ask why it costs so much to produce such a short animation piece. But they seldom take the time to understand what goes on 'behind the scenes', literally.

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What is Educational Animation?

What is Educational Animation? Any piece of animation used for the purpose of learning can be termed educational animation. While it may be as elaborate as learning about a series of events in history from watching a full-length animated movie based on it, it is often as simple as conveying a concept or thought through visual means using moving elements. The animation can be as simple as using the built-in features of Microsoft PowerPoint to animate your presentation and deliver a more engaging learning experience than a traditional slide show. But for the most part, animation us

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What is Storyboarding in Advertising?

What is Storyboarding in Advertising? Storyboarding is a way to visualize the sequence of a story before actually creating the individual elements either in the form of images, or through animation. Developed in its current form as early as the 1930s by Walt Disney Studio, a loose form of the concept has been used by Disney and other animation studios for several years before that. As far back as the 1920s, Disney used a similar tool, called story sketches, to layout the sequence for the now iconic “Steamboat Willie.”

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The Rules of Animation in Google Ads

The Rules of Animation in Google Ads There are specific guidelines that Google requires all animated image advertising to comply with, and a clearer understanding of these guidelines can help avoid the all-too-frequent problem of ads being rejected or disapproved for release on a website. These rules typically concern the quality, size, content, layout and other features of the ad itself, as well as the content they point to. Here’s a quick look at the dos and don’ts of using animation in Google Ads.

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The Power of Animation in Advertising

The Power of Animation in Advertising From the silent cartoons of an era gone by to the modern day phenomenon of emoticons, animation has the power to give life to a concept by providing visual anchors for an audience to be engaged with. Though the power of animation has long been acknowledged, few advertisers exploit it to deliver quality campaigns that stay in the minds of viewers long after they have run their course.

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The Importance of Voice Acting in Animation

The Importance of Voice Acting in Animation Advertising companies take great care to create the right visual branding or concept for their client, but some neglect to give the same importance to the voice that delivers the message – the voice over artist. True, a strong script backed with powerful animated visuals can send the intended message; however, if the voice over isn’t complementing the overall brand image, then the effort that went into the production can be diluted to the extent that the final output works against the overall effort.

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All About Cell Animation

All About Cell Animation The vast majority of animation was once cell animation. It wasn't until the first Toy Story movie that Hollywood moved into computer animation. Historically, cell animation remains the most popular form of animation, but its significance and creation process is often misunderstood.

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